About Us

About Us
Not Quite Pink started with a simple idea: the world doesn’t need another cookie-cutter brand. It needs something real, something unapologetic, something that says “this is me” without asking for permission.

We built NQP for the ones who don’t sit quietly in the background. For the ones who mix fierce with fun, who chase their dreams without tiptoeing, and who believe style is more than what you wear, it’s the energy you carry.

Why Not Quite Pink? Because we’re not here to fit neatly into a box. Pink is bold, bright, and full of personality, but it’s just one shade of the spectrum. We wanted to create a space that celebrates all vibes, all moods, all ways of being. Gender-neutral, inclusive, and designed for everyone who refuses to be defined by someone else’s label.

Our collections are made to move with you. From fearless feet to statement studs and everything in between. Each piece is crafted with comfort, confidence, and a little rebellion built in. Because we believe the best style isn’t about following trends- it’s about owning your vibe, your way.

At the end of the day, NQP isn’t just about what you put on. It’s about how you show up in the world: bold, unfiltered, Unapologetic, and always Not Quite Pink.